DNA Oyj and LastBot Announce Strategic Partnership: Launch of DNA Business Apuri Powered by LastBot ONE

DNA Oyj, one of Finland's leading telecommunications companies, has entered a strategic partnership with LastBot, an AI customer experience solutions provider. Starting this month, DNA will offer the advanced LastBot ONE platform rebranded as DNA Business Apuri to its corporate clients throughout Finland.

DNA Business Apuri is an innovative AI-powered solution designed to elevate customer service accessibility and improve the overall customer experience for businesses. Tailored especially for small and medium-sized enterprises, it automates responses to catalog inquiries, manages complex customer requests, and provides seamless service even outside regular customer support hours. Businesses benefit from fast implementation and the ability to seamlessly integrate human agents when needed.

According to DNA's Vice President of Communication Solutions, Mari Eklund, the DNA Business Apuri can communicate via text and voice, handling customer inquiries across multiple channels. The solution adapts to each business’s brand style and can generate personalized solution proposals, plans, and documentation, further enhancing business productivity and customer satisfaction.

Developed in collaboration with Oulu-based LastBot, DNA Business Apuri leverages state-of-the-art language models and proprietary algorithms to tailor responses according to each client’s brand identity and goals. The platform may be customized with company-specific data sources, allowing for extensive adaptability to individual needs. Companies can choose to automate customer contacts entirely with AI or use the platform to gather background information before handing off to a human agent.